The Oxford Handbook of Electoral Persuasion

Elections are the means by which democratic nations determine their leaders, and communication in the context of elections has the potential to shape people's beliefs, attitudes, and actions. Thus, electoral persuasion is one of the most important political processes in any nation that
regularly holds elections. Moreover, electoral persuasion encompasses not only what happens in an election but also what happens before and after, involving candidates, parties, interest groups, the media, and the voters themselves.

This volume surveys the vast political science literature on this subject, emphasizing contemporary research and topics and encouraging cross-fertilization among research strands. A global roster of authors provides a broad examination of electoral persuasion, with international perspectives
complementing deep coverage of U.S. politics. Major areas of coverage include: general models of political persuasion
persuasion by parties, candidates, and outside groups
media influence
interpersonal influence
electoral persuasion across contexts
and empirical methodologies for understanding
electoral persuasion.