HATALMAS VÁLASZTÉK
Több mint 4 millió angol nyelvű könyv kitűnő áron.
ISBN | 9781032268729 |
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Szerző | Cook Gerald N. |
Kiadó | Routledge |
Nyelv | english |
Kötés | Paperback |
A kiadás éve | 2023 |
Oldalak száma | 394 |
Airline Operations and Management: A Management Textbook presents a survey of the airline industry, with a strong managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly operations, marketing, economics and finance, to develop a comprehensive overview. It also provides readers with a solid historical background, and offers a global perspective of the industry, with examples drawn from airlines around the world.
Updates for the second edition include:
This textbook is for advanced undergraduate and graduate students of airline management, but it should also be useful to entry and junior-level airline managers and professionals seeking to expand their knowledge of the industry beyond their functional area.