HATALMAS VÁLASZTÉK
Több mint 4 millió angol nyelvű könyv kitűnő áron.
ISBN | 9781032331461 |
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Szerző | Whitby R. David |
Kiadó | Crc Pr Inc |
Nyelv | english |
Kötés | Pevná vazba |
A kiadás éve | 2022 |
Oldalak száma | 376 |
The global lubricants market exceeds $110 billion, with strong future-estimated annual growth projections. While much has been written about the technical aspects of lubricant development, Lubricant Marketing, Selling, and Key Account Management fills a need for a comprehensive guide on the important commercial aspects of the business, offering unique and valuable insights from a veteran of the industry. It answers questions and offers insights on how to effectively market and sell all types of lubricants, including automotive, industrial, mining, marine, agricultural and aerospace, among others.
This practical book is written for technical and non-technical readers involved in the sale and management of lubricant products and offers hands-on guidance for how to successfully navigate and grow your profitability in this vitally important product sector.