World Class Communication: How Great Ceos Win with the Public, Shareholders, Employees, and the Media

Many executives focus too narrowly on the financial side oftheir business and neglect the importance of communicating withtheir employees, the media, and the public. World ClassCommunication equips you with crisis lessons, procedures, andexamples that could help your company save millions of dollarsthrough proper preparation and response. The must-have book everyCEO needs, World Class Communication is packed with examplesof good and bad handling of countless situations and expertinstruction on how to manage them without breaking into asweat.

• Reveals the keys to successful shareholder communication
• Tips for winning in the media--every time out
• Expert tips for developing powerful public speakingtechniques
• Discover how to rally employee support and performance throughcommunication

There is a great, and often irrational, fear of the media amongCEOs, with too few executives truly knowing how to deliver amessage effectively in an interview. World Class Communicationdelivers the necessary tools and techniques you need to communicateyour message to your target audience--from shareholdermeetings to corporate communications to handling crises.