Handbook of Strategic Enrollment Management

Published with the American Association for CollegiateRegistrars and Admissions Officers (AACRAO), the Handbook ofStrategic Enrollment Management is the comprehensivetext on the policies, strategies, practices that shapepostsecondary enrollments. This volume combines relevant theoriesand research, with applied chapters on the management of officessuch as admissions, financial aid, and the registrar to provide acomprehensive guide to the complex world of Strategic EnrollmentManagement (SEM). SEM focuses on achieving enrollment goals, andsustaining institutional revenue and serving the needs of students.It provides insights into the ways SEM is practiced acrossfour-year institutions, community colleges, and professionalschools.

More than just an enhanced approach to admissions and financialaid, SEM examines the student's entire educational cycle. Fromentry through graduation, this volume helps SEM professionals andgraduate students interested in enrollment management to anticipatechange and balancing the goals of revenue, access, diversity, andprestige. The Handbook of Strategic EnrollmentManagement

• Provides an overview of the thinking of leading practitionersthat comprise SEM organizations, including marketing, recruitment, and admissions
  tuition pricing
  financial aid
  the registrar'srole, academic advising
  and, retention
• Includes up-to-date research on current issues in SEM includingcollege choice, financial aid, student persistence, and theeffective use of technology
• Guides readers creating strategic enrollment organizations thatfit the unique history, culture, and policy context of yourcampus

Strategic enrollment management has become one of the mostimportant administrative areas in postsecondary education, and itis being adopted in countries around the globe. The Handbook ofStrategic Enrollment Management is for anyone in enrollmentmanagement, admissions, financial aid, registration and records, orientation, marketing, and institutional research who wish toenhance the health and vitality of his or her institution. It isalso an excellent text for graduate programs in higher educationand student affairs.