Mission Matters: Relevance and Museums in the 21st Century

A welcome addition to museum literature, Gail Anderson provides a fresh look and practical volume about mission statements and strategic thinking. Anderson lays out why mission statements are so critical while providing useful examples of vision, values, and other components typically a part of a museum's strategic framework. This book takes the discussion to the present and into the future. Key features in the book following Anderson's clear definitions of mission and its strategic elements are: 
Examples of mission statements 
Mission statement matrices 
Examples of vision, values, other strategic components 
Case studies of museums that have overhauled their mission and strategic role in the world, and more. Anderson has also explains how these elements are used in daily practice, and how these guideposts influence and drive everything a museum undertakes on behalf of its public and the communities it serves.