Museum Retailing: A Handbook of Strategies for Success

This major Handbook distils the exceptional experience of one of the world s leading museum store consultants, Andrew Andoniadis. Specializing in enhancing the profits of museum stores, he has now advised on over 300 separate projects, and is a recipient of the Museum Store Association s Service Award. The book is designed either to be read from cover to cover, or to act as a reference on specific issues. It aims to address both the art and the science of museum retailing. Key topics covered include: product selection
merchandising and display
customer service
layout and design
record-keeping
and pricing and inventory management. Throughout, the emphasis is on achieving better real-world results and on simple, effective implementation.