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9 Brand Shaastras

Name: 9 Brand Shaastras
Brand: SAGE Publications India Pvt Ltd
SKU: 9788132102298
Price: 5424 HUF
Availability: InStock

Nine Successful Brand Strategies to Build Winning Brands

Szerző: Jagdeep Kapoor

Nyelv:

Kötés: Puha kötésű

Kiadó: SAGE Publications India Pvt Ltd

Elérhetőség: Beszállítói készleten

Küldés 14-20 napon belül

5 424 Ft

Through this revised edition, brand guru Jagdeep Kapoor further strengthens his shaastra that Market...

Információk a könyvről

Szerző

Jagdeep Kapoor

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2009

oldal

108

EAN

9788132102298

ISBN

8132102290

Enbook ID

05047474

Kiadó

SAGE Publications India Pvt Ltd

Súly

130

Méretek

139 x 215 x 6

Teljes leírás

Through this revised edition, brand guru Jagdeep Kapoor further strengthens his shaastra that Markets don't decline, they shift. He presents nine key brand strategies which every marketeer must know in order to create healthy brands. Kapoor presents his ideas in a uniquely organised and engaging way, through recent and relevant examples, mapping the entire journey of a brand from inception to success. 9 Brand Shaastras: Nine Successful Brand Strategies to Build Winning Brands discusses key brand building elements such as brand awareness growth strategy and brand market share growth strategy. This easy-to-read book, with its simple frameworks and immensely practical insights is a 'must-have' for all marketing professionals. Besides, it is also an immensely useful tool-kit for business and management students and anyone who wishes to learn the art of successful brand building.