A Strategic Communication Approach to Crisis Situations

Name: A Strategic Communication Approach to Crisis Situations
Brand: LAP Lambert Academic Publishing
SKU: 9783846536674
Price: 27042 HUF
Availability: InStock

A Case Study Analysis of Transformative Events at George Mason University and Northern Illinois University

Szerző: Daniel Walsch

Nyelv:

Kötés: Puha kötésű

Kiadó: LAP Lambert Academic Publishing

Elérhetőség: Beszállítói készleten

Küldés 8-11 napon belül

27 042 Ft

The great success of George Mason University s men s basketball team in the 2006 NCAA tournament and...

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Szerző

Daniel Walsch

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2011

oldal

268

EAN

9783846536674

Enbook ID

07012277

Kiadó

LAP Lambert Academic Publishing

Súly

415

Méretek

150 x 220 x 16

Teljes leírás

The great success of George Mason University s men s basketball team in the 2006 NCAA tournament and the multiple shootings that occurred at Northern Illinois University in 2008 placed high demands on both institutions. Both situations fit the definition of a crisis and, as result, required leaders of the two universities to initiate appropriate actions. Steps the two took, however, included minimal linkage to their institution s overall strategic communication plans. To address this issue, a qualitative case study was conducted in which key leaders from both institutions were interviewed about their first-hand experience with the 2006 and 2008 crises, including perspectives on possibly linking the two communication plans.

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A Strategic Communication Approach to Crisis Situations

A Case Study Analysis of Transformative Events at George Mason University and Northern Illinois University

Információk a könyvről

Teljes leírás

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Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták