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Könyv Accurate Case Outcome Modeling Arch G. Woodside

Accurate Case Outcome Modeling

Entrepreneur Policy, Management, and Strategy Applications

Szerző: Arch G. Woodside
Nyelv: Angol
Kötés: Kemény kötésű
Kiadó: Springer Nature Switzerland AG
Elérhetőség: Beszállítói készleten
Küldés 10-13 napon belül
38 334 Ft
This volume advocates accurate case outcome prediction that does not rely on symmetric modeling. To...

Információk a könyvről

Szerző
Arch G. Woodside
Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2019
oldal
255
EAN
9783030268176
Enbook ID
24519195
Kiadó
Springer Nature Switzerland AG
Súly
582
Méretek
155 x 235 x 20

Teljes leírás

This volume advocates accurate case outcome prediction that does not rely on symmetric modeling. To that end, it provides theory construction and testing applications in several sub-disciplines of business and the social sciences to illustrate how to move away from symmetric theory construction. Each chapter constructs case outcome theory and includes empirical analysis of outcomes. Chapter 1 provides a foundation of symmetric variable directional-relationship theory construction and null hypothesis significance testing versus asymmetric case outcome theory construction and somewhat precise outcome testing, while Chapters 2-6 investigate these principles through a range of applications. This volume will be very useful to researchers and professionals in manufacturing, service, consulting, management, marketing, organizational studies, and more. It will also be an excellent resource for advanced statistics students in building and testing case outcome models. Data sets are included so that readers can replicate findings presented in each chapter, and grow to present and test additional theories.

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