Menu
Rendelés állapotának ellenőrzése
Kapcsolat
Könyv Achieving Brand Loyalty in China through After-Sales Services Alexander Frass

Achieving Brand Loyalty in China through After-Sales Services

With a Particular Focus on the Influences of Cultural Determinants

Szerző: Alexander Frass
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Elérhetőség: Beszállítói készleten
Küldés 5-8 napon belül
19 819 Ft
This paper provides a guideline for how the entire process chain of automotive after-sales services...

Információk a könyvről

Szerző
Alexander Frass
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2016
oldal
317
EAN
9783658143664
ISBN
9783658143664
Enbook ID
10929539
Kiadó
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Súly
4398
Méretek
148 x 210 x 18

Teljes leírás

This paper provides a guideline for how the entire process chain of automotive after-sales services could be researched in China. In addition, Schwartz's individual level value theory is introduced as a beneficial operationalisation approach to cultural marketing. So, values are modelled as exogenous variables in order to show which ones are really causal. A total of 301 Chinese workshop customers were surveyed to assess the critical success factors of after-sales services via partial least squares structural equation modelling. After-sales services have become very important in the automobile industry. However, this area has not been sufficiently researched, particularly with regard to China, the most important car market globally.

Érdekelheti

CNA Exam Preparation 2016

Key Points Exam Prep Team
8 073 Ft

History of the Textual Criticism of the New Testament: Methods of Bible Commentary and Narration from the Early Church to the late 19th Century

Marvin R. Vincent
5 136 Ft

When Chronic Illness Steals Your Joy: A Scripture Based Devotional for Those Suffering from Chronic Illnesses

Tina Truelove
3 940 Ft

Industry Standards: Network Marketing Terms, Definitions, and Glossary

Ryan Daley
5 647 Ft

Gut Microbiome in Health and Disease

Dirk Haller
46 459 Ft

The Prose Works of Robert Burns

Robert Burns
12 040 Ft

Baffling and Bizarre Inventions

Jim Murphy
3 401 Ft

Do You Really Want to Visit a Wetland?

Bridget Heos
16 215 Ft

Bejeweled Poetry V

M Jewel H
7 051 Ft

Fly High/Fly Low

Peede
7 327 Ft

Letters Upon Capital Punishment. by a Student of St. Bees College. [By B. W.]

B W
6 932 Ft

Finally, I Gave My Presentation!

Fahad Al Nashmi
3 268 Ft

Lockdown Earth 730

EMELY BATIN-ORILLOS
7 737 Ft

Complete Guide to Navy Seal Fitness, Third Edition

Stewart Smith
7 544 Ft

Eat Me For Lunch

Deanna Wilson
4 128 Ft

Philosophical Perspectives on Lifelong Learning

David N. Aspin
78 378 Ft

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták

Fernwarmeversorgung

Norbert Schäfer
47 025 Ft

Prodigalidad. Pasado y presente

ROGEL VIDE
7 852 Ft

Dicionario de uso castelán - galego

16 316 Ft

Selbstdisziplin: Wie du dir das Leben erschaffst, von dem du schon immer geträumt hast

Andreas Hofmann
6 701 Ft

Rolando Masferrer En El Pais de Los Mitos

Roberto Escalona - Luque
9 532 Ft

Morphologische und syntaktische Variablen im amerikanischen «early» «Black English»

Wolfgang Viereck
41 115 Ft

Enric Prat de la Riba i les arts : Recull epistolar 1911-1916

Mercè Vidal i Jansà
8 611 Ft

Plantas medicinales para el tratamiento del sobrepeso

5 169 Ft

DOROTA Z MONTAU

Hilde Firtelová
1 137 Ft