Act Like It's Your Business

Branding and Marketing Strategies for Actors

Szerző: Jonathan Flom

Nyelv:

Kötés: Puha kötésű

Kiadó: Scarecrow Press

Elérhetőség: Beszállítói készleten

Küldés 3-5 napon belül

16 075 Ft

Many actors treat their profession as a purely artistic endeavor, rarely conceding that there is mor...

Információk a könyvről

Szerző

Jonathan Flom

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2013

oldal

264

EAN

9780810891593

ISBN

081089159X

Enbook ID

04721839

Kiadó

Scarecrow Press

Súly

384

Méretek

164 x 226 x 22

Teljes leírás

Many actors treat their profession as a purely artistic endeavor, rarely conceding that there is more to making a living than simply showing up on stage or in front of a camera. By refusing to seriously acknowledge that self-promotion is vital to their livelihoods, many performers can get quickly discouraged by the vicious circle of audition and rejection. However, with a little foresight and planning, actors can learn how to become their own best advocates for a career in the business of show. In Act Like It's Your Business: Branding and Marketing Strategies for Actors, Jonathan Flom helps actors and others in the arts understand the power of branding. This guide walks the reader through the process of creating a personal brand for a small business and then marketing that brand and broadcasting it through every step of the process-from choosing clothing, arranging headshots, and designing resumes to selecting a repertoire, building a website, obtaining business cards, and networking. Flom also offers advice on such real-world issues as goal-setting, finances, contracts, and day jobs and provides insight and guidance on how to approach agents, auditions, and casting directors. A book of empowerment meant to shift the balance of control to actors themselves, Act Like It's Your Business is aimed at professional performers as well as students who are getting ready to transition from college to career. Structured logically and step by step, this accessible guide will become the standard for nearly anyone hoping to build an enduring career in the performing arts.

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Act Like It's Your Business

Branding and Marketing Strategies for Actors

Információk a könyvről

Teljes leírás

Érdekelheti

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták