Könyv Added Value Mark Sherrington

Added Value

The Alchemy of Brand-Led Growth

Szerző: Mark Sherrington
Nyelv: Angol
Kötés: Kemény kötésű
Kiadó: Palgrave USA
Elérhetőség: Beszállítói készleten alacsony példányszámban
Küldés 13-18 napon belül
20 672 Ft
This book is based upon the operating system of the company, Added Value, founded by the author, and...

Információk a könyvről

Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2003
oldal
208
EAN
9781403903877
ISBN
1403903875
Enbook ID
04775422
Kiadó
Súly
492
Méretek
168 x 245 x 11

Teljes leírás

This book is based upon the operating system of the company, Added Value, founded by the author, and now one of the world's largest marketing and branding consultancies. Two-thirds of the value of most companies is based on the intangible value of businesses including reputation, goodwill and know how. It is by marketing that reputation can be created and enhanced thus unlocking brand growth. With the use of many examples and case studies the author shows how the five I's process - Insight, Ideas, Innovation, Impact and Investment Return - can be used to create top-line demand-led growth and the tools and techniques available to achieve this. This is a unique approach with proven success.

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