Advertising Fashion Brands to the UK Ethnic Market

Name: Advertising Fashion Brands to the UK Ethnic Market
Brand: VDM Verlag
SKU: 9783639330021
Price: 19598 HUF
Availability: InStock

How ethnic models influence ethnic consumer purchase behavior

Szerző: Simren Matharu

Nyelv:

Kötés: Puha kötésű

Kiadó: VDM Verlag

Elérhetőség: Beszállítói készleten

Küldés 14-21 napon belül

19 598 Ft

This research aims to find out if ethnic minorities who are born in the UK are influenced by fashion...

Információk a könyvről

Szerző

Simren Matharu

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2011

oldal

116

EAN

9783639330021

ISBN

3639330021

Enbook ID

06839717

Kiadó

VDM Verlag

Súly

190

Méretek

230 x 154 x 8

Teljes leírás

This research aims to find out if ethnic minorities who are born in the UK are influenced by fashion brand adverts using different ethnic models. The research aimed to identify whether branded labels are a crucial influential factor in fashion purchasing and if so how influential to ethnic consumers are they. The results capture the motivations, feelings and perceptions, justifying ethnic consumer purchase behavior. It was important for the researcher to gain attitudes towards current and future representation of ethnic minorities represented in fashion advertisements in order to establish ethnic advertising for fashion brands in terms of ethnic consumers considering these brands. This subject illustrates the importance that ethnic identity and culture of the respondents play a key role in the ethnic consumer behaviour towards fashion brand advertising. The findings highlight key areas that fashion companies could gain if they understood different ethnic groups to give them a competitive edge over other brands and satisfy the needs of the British ethnic demographic in the UK.

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Advertising Fashion Brands to the UK Ethnic Market

How ethnic models influence ethnic consumer purchase behavior

Információk a könyvről

Teljes leírás

Érdekelheti

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták