Advertising with Small Budgets for Big Results

Name: Advertising with Small Budgets for Big Results
Brand: Barrett Street Productions
SKU: 9780962712296
Price: 10452 HUF
Availability: InStock

How to Buy Print, Broadcast, Outdoor, Online, Direct Response & Offbeat Media

Szerző: Linda C Carlson

Nyelv:

Kötés: Puha kötésű

Kiadó: Barrett Street Productions

Elérhetőség: Beszállítói készleten

Küldés 10-16 napon belül

10 452 Ft

Advertising with Small Budgets for Big Results begins with an overview of marketing's "4 p's," inclu...

Információk a könyvről

Szerző

Linda C Carlson

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2014

oldal

276

EAN

9780962712296

ISBN

9780962712296

Enbook ID

07424371

Kiadó

Barrett Street Productions

Súly

372

Méretek

152 x 229 x 15

Teljes leírás

Advertising with Small Budgets for Big Results begins with an overview of marketing's "4 p's," including how-to's on media relations. Also covers promotions ranging from advertorials to word-of-mouth; provides examples of rate cards, model releases, radio commercial scripts, production and media costs. Lists dozens of professional and trade associations for more information and vendor contacts. Inexpensive and DIY options included for most advertising techniques. A reference for the small business, nonprofit, educational institution and government agency with limited resources and expertise and for better funded marketing offices interested in "guerilla marketing" as a supplement to agency-created programs. It is designed to answer the questions "How" and "How much" and to help marketers determine what is cost-effective for their organizations. The manuscript was field-tested with small business owners and nonprofit managers who have little or no marketing training

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Advertising with Small Budgets for Big Results

How to Buy Print, Broadcast, Outdoor, Online, Direct Response & Offbeat Media

Információk a könyvről

Teljes leírás

Érdekelheti

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták