Advertising yesterday, today, tomorrow

Name: Advertising yesterday, today, tomorrow
Brand: Our Knowledge Publishing
SKU: 9786139711277
Price: 18891 HUF
Availability: InStock

Szerző: Yakov Lensu

Nyelv:

Kötés: Puha kötésű

Kiadó: Our Knowledge Publishing

Elérhetőség: Beszállítói készleten

Küldés 8-11 napon belül

18 891 Ft

The book considers advertising as an art form and a means of marketing. It traces the main stages of...

Információk a könyvről

Szerző

Yakov Lensu

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2025

oldal

112

EAN

9786139711277

ISBN

6139711274

Enbook ID

49695024

Kiadó

Our Knowledge Publishing

Súly

185

Méretek

150 x 220 x 7

Teljes leírás

The book considers advertising as an art form and a means of marketing. It traces the main stages of development of advertising, starting from ancient times. It considers advertising during the industrial revolution of the XVIII - XIX centuries, advertising of the late XIX - early XX century, Soviet advertising of the 1920s, foreign advertising between the two world wars, Soviet advertising of the 1930s, 1940s - 1950s, 1960s - 1980s, Western advertising of the second half of the XX century, post-Soviet period of advertising development in the Republic of Belarus. The modern means of advertising distribution, the peculiarities of building the image of perception in advertising are analyzed. The peculiarities of TV advertising are considered separately. The prospects for the development of advertising in the near future are defined.

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Advertising yesterday, today, tomorrow

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