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Könyv Advertising Chris Fill

Advertising

Szerző: Chris Fill
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: PEARSON Education Limited
Elérhetőség: Beszállítói készleten
Küldés 5-8 napon belül
28 174 Ft
The book covers advertising from top to bottom, including the history and development of the adverti...

Információk a könyvről

Szerző
Chris Fill
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2012
oldal
416
EAN
9780273760894
ISBN
0273760890
Enbook ID
01200829
Kiadó
PEARSON Education Limited
Súly
768
Méretek
196 x 265 x 19

Teljes leírás

The book covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today. It offers extensive coverage of traditional and contemporary approaches to all mainstream media, strategy and planning, insights into the creative advertising process and how messages and content are developed and a wealth of contemporary examples from around Europe and beyond. Importantly, the book also includes coverage of the challenges of measuring and delivering tangible results. This book is the essential companion for undergraduate, postgraduate and professional students studying Advertising, Media and related subjects.

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