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Könyv Advertising Liz McFall

Advertising

A Cultural Economy

Szerző: Liz McFall
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: SAGE Publications Inc
Elérhetőség: Beszállítói készleten
Küldés 14-20 napon belül
14 976 Ft
Advertising is often used to illustrate popular and academic debates about cultural and economic lif...

Információk a könyvről

Szerző
Liz McFall
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2004
oldal
224
EAN
9780761942559
ISBN
0761942556
Enbook ID
04685112
Kiadó
SAGE Publications Inc
Súly
350
Méretek
156 x 234 x 13

Teljes leírás

Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue. Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence. "Advertising: A Cultural Economy" uses a historical study of advertising to regain a sense of how it has been patterned, not by the 'epoch', but by the interaction of institutional, organisational and technological forces.

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