Könyv Advertising Lucas Barreau

Advertising

Types of Methods, Perceptions & Impact on Consumer Behavior

Szerző: Lucas Barreau
Nyelv: Angol
Kötés: Kemény kötésű
Elérhetőség: 50 % esély
Keressük az egész világon
64 428 Ft
In this book, the authors present current research in the study of advertising methods and perceptio...

Információk a könyvről

Szerző
Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2014
oldal
143
EAN
9781629486123
ISBN
9781629486123
Enbook ID
06424363
Súly
388
Méretek
155 x 230 x 17

Teljes leírás

In this book, the authors present current research in the study of advertising methods and perceptions and their impact on consumer behaviour. Topics discussed include the use of tourism distribution channels for advertising a religious "imagined community" in Arcadia, Greece; investing in culture and intercultural relations for advertising and sustainable development of the contemporary European city with the framework of international city branding; a social psychological perspective of marketing strategies appealing to the consumers'' uniqueness; social media advertising and its important role in representing and influencing consumer choices; cultural characteristics and how they moderate consumer response to positive and negative feeling advertisements; and consumers and brand loyalty.

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