Könyv Advertitisa Creative Clinicians

Advertitisa

Nyelv: Angol
Kötés: Kemény kötésű
Kiadó: AuthorHouse
Elérhetőség: Beszállítói készleten
Küldés 9-15 napon belül
8 437 Ft
Someone has to make the first cut on the cadaver and the Creative Clinicians have done it with preci...

Információk a könyvről

Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2010
oldal
112
EAN
9781452000176
ISBN
9781452000176
Enbook ID
08603320
Kiadó
Súly
325
Méretek
229 x 152 x 11

Teljes leírás

Someone has to make the first cut on the cadaver and the Creative Clinicians have done it with precision. Dissecting the pharmaceutical advertising business and marketing communication, they go below the skin, into the anatomy and physiology. They present not only an internal retrospection on how the creative message irrevocably breaks down through wayward opinion or compliment cascade, but in the process offer invaluable insight and practical tools in which to remedy the situation and remain compliant in an ever-changing healthcare system. Advertitis is essential reading for anyone in pharmaceutical marketing searching for brilliant medically inspired creative in an environment ever-governed under a microscope of scrutiny.

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