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Könyv AI-Driven Marketing Research and Data Analytics Mercy Dube

AI-Driven Marketing Research and Data Analytics

Szerző: Mercy Dube, Reason Masengu
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: IGI Global
Elérhetőség: Beszállítói készleten
Küldés 10-18 napon belül
99 378 Ft
The surge in technological advancements, coupled with the exponential growth of data, has left marke...

Információk a könyvről

Szerző
Mercy Dube, Reason Masengu
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2024
oldal
524
EAN
9798369344866
Enbook ID
45815063
Kiadó
IGI Global
Súly
1303
Méretek
216 x 280 x 28

Teljes leírás

The surge in technological advancements, coupled with the exponential growth of data, has left marketers grappling with the need for a paradigm shift. The once-established methods of consumer engagement are now overshadowed by the complexities of the digital age, demanding a profound understanding of artificial intelligence (AI) and data analytics. The gap between academic knowledge and practical applications in the field of marketing has widened, leaving industry professionals, educators, and students seeking a comprehensive resource to navigate the intricacies of this transformative era. AI-Driven Marketing Research and Data Analytics is a groundbreaking book that serves as a beacon for marketers, educators, and industry leaders alike. With a keen focus on the symbiotic relationship between AI, data analytics, and marketing research, this book bridges the gap between theory and practice. It not only explores the historical evolution of marketing but also provides an innovative examination of how AI and data analytics are reshaping the landscape. Through real-time case studies, ethical considerations, and in-depth insights, the book offers a holistic solution to the challenges faced by marketing professionals in the digital age.

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