Könyv approach for examining the third-person effect hypothesis Irkwon Jeong

approach for examining the third-person effect hypothesis

Szerző: Irkwon Jeong
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: VDM Verlag
Elérhetőség: Beszállítói készleten
Küldés 14-21 napon belül
26 858 Ft
This book is based on the theoretical framework that§third-person perceptions are largely influenced...

Információk a könyvről

Szerző
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2009
oldal
168
EAN
9783639160871
ISBN
3639160878
Enbook ID
06824524
Kiadó
Súly
254
Méretek
152 x 229 x 10

Teljes leírás

This book is based on the theoretical framework that§third-person perceptions are largely influenced by§motivational components and cognitive ability, which§vary by perceivers (the self-based approach) and§comparison targets (the other-based approach), and§the relationship between them (the self-other§relationship-based approach). Specifically, this§book examines how third-person perception differs by§comparison targets, called the other-based approach,§when a specific group is exclusively relevant or§irrelevant to a particular media message. § The findings summarized this book have important§implications for future studies about the§relationship between the perceptual components and§behavioral components of the third-person effect. In§conclusion, communication researchers should account§for the variance of the third-person perception by§the comparison target when they predict which§behavior to examine as a measurement of the behavior§third-person effect.

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