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An exploratory study of how TECHNOLOGY enhances CUSTOMER SATISFACTION

Name: An exploratory study of how TECHNOLOGY enhances CUSTOMER SATISFACTION
Brand: LAP Lambert Academic Publishing
SKU: 9783330071063
Price: 20350 HUF
Availability: InStock

Szerző: James Edwards

Nyelv:

Kötés: Puha kötésű

Kiadó: LAP Lambert Academic Publishing

Elérhetőség: Beszállítói készleten

Küldés 5-8 napon belül

20 350 Ft

This work is an exploration of how customers perceive the introduction of technology into a quick se...

Információk a könyvről

Szerző

James Edwards

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2017

oldal

172

EAN

9783330071063

Enbook ID

16285708

Kiadó

LAP Lambert Academic Publishing

Súly

274

Méretek

150 x 220 x 10

Teljes leírás

This work is an exploration of how customers perceive the introduction of technology into a quick service restaurant setting. The focus is on whether the benefits arising from the use of technology, such as convenience and speed of service is translated into overall customer satisfaction. As Self-Service Technology (SST) is embraced by more and more consumers the selling process has inevitably evolved. From ordering their favorite meal on the SST in quick service restaurants to the purchase of airline tickets online, customers are becoming much more adept at customising and personalising their consumer and purchasing experiences. It is estimated that utilisation of smart, connected products will have far reaching benefits for companies who deliver them and for the broader economy as businesses and customers gain advantage from enhanced productivity (Porter and Heppelmann, 2014).