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Könyv Analysing Thorntons based on different strategic models Roberto Niesing

Analysing Thorntons based on different strategic models

Szerző: Roberto Niesing
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: Grin Publishing
Elérhetőség: Beszállítói készleten
Küldés 5-8 napon belül
6 591 Ft
Seminar paper from the year 2008 in the subject Business economics - General, grade: 1,0, University...

Információk a könyvről

Szerző
Roberto Niesing
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2017
oldal
26
EAN
9783668343023
ISBN
3668343020
Enbook ID
15764504
Kiadó
Grin Publishing
Súly
45
Méretek
148 x 210 x 3

Teljes leírás

Seminar paper from the year 2008 in the subject Business economics - General, grade: 1,0, University of Glamorgan, 29 entries in the bibliography, language: English, abstract: The assignment analyses the position of Thorntons. This company is a very famous chocolate manufacturer in the UK. But struggled to meet customer demand in recent times. The following models were used: - Strategic orientation of companies (Porter) ; - Bowman's competitive strategy options (Bowman); - PEST / STEP analysis; - 'Five Forces' model; - Resource Audit; - Value Chain analysis

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