Könyv Analysis of the website www.dell.com Christian Baumann

Analysis of the website www.dell.com

Corporate Web Communication

Nyelv: Angol
Kötés: Puha kötésű
Kiadó: Grin Publishing
Elérhetőség: Beszállítói készleten
Küldés 5-8 napon belül
6 586 Ft
Seminar paper from the year 2009 in the subject Business economics - Marketing, Corporate Communicat...

Információk a könyvről

Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2010
oldal
42
EAN
9783640775064
ISBN
3640775066
Enbook ID
01639384
Súly
68
Méretek
148 x 210 x 4

Teljes leírás

Seminar paper from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, printed single-sided, grade: 1,2, - (Grenoble Ecole de Management), language: English, abstract: 1. IntroductionIn 1984, Michael Dell, a student from the University of Texas has found his owncompany selling computers build together from stock parts. With the philosophy ofoffering customers customized PC s and selling these directly to them Dell s companybecame the biggest PC seller in the United States in 2000.1 Since in 1996 Dell startedto market his business predominantly over the internet. With this paper the authorwants to analysis the main company homepage, www.dell.com, from an effectivenessperspective. On the following pages the reader will receive information about thebusiness objective, Dell s business models, the audience profile, the web evaluationand a competitor analysis. At the end the findings will be summed up in an overallassessment and a conclusion with a recommendation will be given.[...]

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