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Könyv Analytics in Smart Tourism Design Zheng Xiang

Analytics in Smart Tourism Design

Concepts and Methods

Szerző: Zheng Xiang, Daniel R. Fesenmaier
Nyelv: Angol
Kötés: Kemény kötésű
Kiadó: Springer International Publishing AG
Elérhetőség: Beszállítói készleten
Küldés 10-18 napon belül
72 922 Ft
This book presents cutting edge research on the development of analytics in travel and tourism. It i...

Információk a könyvről

Szerző
Zheng Xiang, Daniel R. Fesenmaier
Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2016
oldal
307
EAN
9783319442624
ISBN
3319442627
Enbook ID
13513453
Kiadó
Springer International Publishing AG
Súly
6092
Méretek
155 x 235 x 20

Teljes leírás

This book presents cutting edge research on the development of analytics in travel and tourism. It introduces new conceptual frameworks and measurement tools, as well as applications and case studies for destination marketing and management. It is divided into five parts: Part one on travel demand analytics focuses on conceptualizing and implementing travel demand modeling using big data. It illustrates new ways to identify, generate and utilize large quantities of data in tourism demand forecasting and modeling. Part two focuses on analytics in travel and everyday life, presenting recent developments in wearable computers and physiological measurement devices, and the implications for our understanding of on-the-go travelers and tourism design. Part three embraces tourism geoanalytics, correlating social media and geo-based data with tourism statistics. Part four discusses web-based and social media analytics and presents the latest developments in utilizing user-generated content on the Internet to understand a number of managerial problems. The final part is a collection of case studies using web-based and social media analytics, with examples from the Sochi Olympics on Twitter, leveraging online reviews in the hotel industry, and evaluating destination communications and market intelligence with online hotel reviews. The chapters in this section collectively describe a range of different approaches to understanding market dynamics in tourism and hospitality.

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