Menu
Rendelés állapotának ellenőrzése
Kapcsolat
Könyv Anticipated Emotions Matter Jeremy J. Sierra

Anticipated Emotions Matter

Horse-Race Bettors Rely on More than Expected Values

Szerző: Jeremy J. Sierra
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: VDM Verlag Dr. Mueller E.K.
Elérhetőség: Beszállítói készleten
Küldés 14-21 napon belül
19 000 Ft
In gaming contexts with uncertain outcomes, the §majority of bettors understand that positive return...

Információk a könyvről

Szerző
Jeremy J. Sierra
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2008
oldal
52
EAN
9783639098549
ISBN
3639098544
Enbook ID
06818877
Kiadó
VDM Verlag Dr. Mueller E.K.
Súly
82
Méretek
152 x 229 x 3

Teljes leírás

In gaming contexts with uncertain outcomes, the §majority of bettors understand that positive returns §on their wagers, over time, are beyond reach. §Because well-established marketing and economic §theory generally assumes that consumers seek a net §positive return from marketplace transactions, the §value associated with gamblers repeated wagers must §not be captured solely by the probabilities and §values associated with betting outcomes. We theorize §that imagined outcomes, provoked by anticipated §emotions, entail the completive value not recognized §by traditional expected utility calculations. To §explore this possibility, we develop and test a dual-§process model that links select cognitive factors §luck-oriented locus of control and personal §expertise and emotive factors anticipated regret and §anticipated elation to willingness to incur §uncertainty in the form of betting on long shots. §Our empirical results validate this precursory §model, and thus a dual-process theory, in a horse-§race betting context. In gaming contexts with uncertain outcomes, the majority of bettors understand that positive returns on their wagers, over time, are beyond reach. Because well-established marketing and economic theory generally assumes that consumers seek a net positive return from marketplace transactions, the value associated with gamblers' repeated wagers must not be captured solely by the probabilities and values associated with betting outcomes. We theorize that imagined outcomes, provoked by anticipated emotions, entail the completive value not recognized by traditional expected utility calculations. To explore this possibility, we develop and test a dual- process model that links select cognitive factors luck-oriented locus of control and personal expertise and emotive factors anticipated regret and anticipated elation to willingness to incur uncertainty in the form of betting on long shots. Our empirical results validate this precursory model, and thus a dual-process theory, in a horse- race betting context.

Érdekelheti

Diamondoid Molecules: With Applications In Biomedicine, Materials Science, Nanotechnology & Petroleum Science

G Ali Mansoori
58 808 Ft

Berlin and Sans-Souci; or Frederick the Great and his friends

L. (Luise) Mühlbach
10 036 Ft

Divine Comedy

Dante
7 759 Ft

Spirituality and Mental Health Care

John Swinton
14 455 Ft

Britain's Trade and Economic Structure

Lynden Moore
19 223 Ft

Ben-Hur: The Odyssey

Clifton
6 768 Ft

Babymakers

Larry R Leichter
7 870 Ft

Climate ChangeImpact on Coastal Habitation

Doeke Eisma
116 651 Ft

Black Robe, Vol. III

Wilkie Collins
9 741 Ft

Total Scar Management

Rei Ogawa
41 321 Ft

A Journey For Us Through God's Grace And Mercy: Volume 2

Don McCaskill
4 826 Ft

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták

Die Schwedische Neutralitatspolitik

Ingolf Notzke
6 906 Ft

Bretagne, Esquisses Pittoresques Et Arche Ologiques. Illustrations Et Gravures Par Les Premiers Artistes

Louis Franc Je Han
9 937 Ft

Revue des Sciences Humaines, n°307/juillet - septembre 2012

CAMPA
10 647 Ft

Dimitriosun Maskesi

7 473 Ft