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Könyv APA Handbook of Consumer Psychology Tina M. Lowrey

APA Handbook of Consumer Psychology

Szerző: Tina M. Lowrey, Joel Huber
Nyelv: Angol
Kötés: Kemény kötésű
Kiadó: American Psychological Association
Elérhetőség: 50 % esély
Keressük az egész világon
100 479 Ft
The APA Handbook of Consumer Psychology presents a comprehensive survey of the field, including its...

Információk a könyvről

Szerző
Tina M. Lowrey, Joel Huber
Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2022
oldal
778
EAN
9781433836428
ISBN
1433836424
Enbook ID
36200694
Kiadó
American Psychological Association
Súly
2032
Méretek
286 x 227 x 49

Teljes leírás

The APA Handbook of Consumer Psychology presents a comprehensive survey of the field, including its historical background and critical sources of information in both core and emerging literature.

This 33-chapter handbook is designed as a library reference that captures up-to-date content on consumer psychology, with insights offered by an outstanding roster of contributors. Broad coverage areas include perspectives on consumer psychology, consumer characteristics and contexts, use of psychology to communicate with consumers, consumer cognitions and affect, and use of psychology to carry out business functions.

Chapters pinpoint practical issues; probe unresolved and controversial topics in a balanced manner; and present future theoretical, research, and practice trends. The handbook provides a starting point for an examination of consumer psychology and ways to move the knowledge forward in this meaningful and vital area of human behavior.

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