Applying Relationship Marketing

Name: Applying Relationship Marketing
Brand: LAP Lambert Academic Publishing
SKU: 9783659248344
Price: 20540 HUF
Availability: InStock

For Efficient Customer Service In Academic Libraries: A Survey

Szerző: Magdaline Wanjiru

Nyelv:

Kötés: Puha kötésű

Kiadó: LAP Lambert Academic Publishing

Elérhetőség: Kiadói készleten rendelésre

Küldés 17-27 napon belül

20 540 Ft

Relationship- marketing in libraries? Yes, it s very applicable! Even with the ever increasing numbe...

Információk a könyvről

Szerző

Magdaline Wanjiru

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2012

oldal

156

EAN

9783659248344

Enbook ID

07012591

Kiadó

LAP Lambert Academic Publishing

Súly

249

Méretek

150 x 220 x 9

Teljes leírás

Relationship- marketing in libraries? Yes, it s very applicable! Even with the ever increasing numbers of library professionals graduating from higher institutions of learning every year, and with utmost professionalism being expected from them, library users often by- pass libraries seeking information elsewhere. With this scenario in mind, there has come a general concern to improve on the relationship marketing strategies within non-profit organizations particularly libraries. Very little has been done focusing on customer relationships with librarians. Traditional library practices which were mainly centered on providing tangibles must now be reinforced and supplemented by applying relationship marketing strategies, whose main constructs are: customer trust, bonding, loyalty, empathy and commitment. Otherwise there will be no need for libraries! The rule of thumb here is that customers are the pillars of success in any organization and therefore their views must be handled with a lot of importance.

Érdekelheti

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták

Leggyakrabban keresett

Categories

Authors

Publishers

Termékek

Termékek

Leggyakrabban keresett

Categories

Authors

Publishers

Termékek

Termékek

Applying Relationship Marketing

For Efficient Customer Service In Academic Libraries: A Survey

Információk a könyvről

Teljes leírás

Érdekelheti

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták