Approach and Avoidance Self-Regulation

Name: Approach and Avoidance Self-Regulation
Brand: VDM Verlag
SKU: 9783639260946
Price: 27555 HUF
Availability: InStock

Impact on Consumer Motivation, Preferences and Underlying Processes

Szerző: Rana Sobh

Nyelv:

Kötés: Puha kötésű

Kiadó: VDM Verlag

Elérhetőség: Kiadói készleten rendelésre

Küldés 17-27 napon belül

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The present research introduces reference points in self-regulation as a new way to understand consu...

Információk a könyvről

Szerző

Rana Sobh

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2010

oldal

240

EAN

9783639260946

ISBN

3639260945

Enbook ID

06833457

Kiadó

VDM Verlag

Súly

358

Méretek

152 x 229 x 14

Teljes leírás

The present research introduces reference points in self-regulation as a new way to understand consumer goal-directed behaviour. Much of the products and services available on the market are consumed to attain positive end states or to avoid negative ones. In the present research, a model for approach goal-directed behaviour is developed and compared to a model for avoidance anti-goal'-directed behaviour, whereby hoped-for possible selves are goals to be approached and feared-possible selves are anti-goals' to be avoided. The distinctive context of aging, in particular, women's purposive behaviour in relation to dealing with visible signs of skin aging has been chosen as the venue for model testing. Findings provide evidence that approach and avoidance regulation systems impact differently on consumption preferences and motivation, and identified the asymmetric underlying mechanisms accounting for them. Specifically, results suggest that having positive versus negative reference points in self-regulation moderates the impact of feedback information on subsequent motivation as well as the preferences for specific procedures to deal with skin aging in the future.

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Approach and Avoidance Self-Regulation

Impact on Consumer Motivation, Preferences and Underlying Processes

Információk a könyvről

Teljes leírás

Érdekelheti

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták