Audience Satisfaction

Name: Audience Satisfaction
Brand: VDM Verlag
SKU: 9783639214765
Price: 17209 HUF
Availability: InStock

The Case of Ethiopian Television Amharic Program

Szerző: Abel Adamu Gebeyehu

Nyelv:

Kötés: Puha kötésű

Kiadó: VDM Verlag

Elérhetőség: Kiadói készleten rendelésre

Küldés 17-27 napon belül

17 209 Ft

Broadcasters often bother whether their audiences are satisfied. Researching audience contentment is...

Információk a könyvről

Szerző

Abel Adamu Gebeyehu

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2009

oldal

EAN

9783639214765

ISBN

3639214765

Enbook ID

06829365

Kiadó

VDM Verlag

Súly

145

Méretek

152 x 229 x 6

Teljes leírás

Broadcasters often bother whether their audiences are satisfied. Researching audience contentment is becoming more important than studying the message media disseminate based on the assumption that if audiences are not there watching with gratification, it is meaningless to televise. Measuring satisfaction, however, is not an easy errand since audiences are heterogeneous and complex by nature. Gratification theorists confirmed that an audience who sits in front of an open TV set may not be watching because people open TV for different purposes. That means some are watching but not listening; opening the television but reading a novel. If they are not watching why do they switch on it? This issue is thoroughly discussed in this book. The book focuses on audiences of Ethiopian TV which is the sole national television for 85 million people. In discussing audiences satisfaction level of ETV, the book shades light on Uses and Gratification theory, purpose of watching TV and measurement of audience satisfaction. In general, the book is invaluable for media and communication scholars and in particular for young researchers, journalists and media owners.

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Audience Satisfaction

The Case of Ethiopian Television Amharic Program

Információk a könyvről

Teljes leírás

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Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták