B2B Customer Engagement Strategy

Name: B2B Customer Engagement Strategy
Brand: Springer International Publishing AG
SKU: 9783031234088
Price: 27564 HUF
Availability: InStock

An Introduction to Managing Customer Experience

Szerző: Daniel D Prior

Nyelv:

Kötés: Puha kötésű

Kiadó: Springer International Publishing AG

Elérhetőség: Beszállítói készleten

Küldés 10-18 napon belül

27 564 Ft

Business to business (B2B) transactions account for 60-70% of all transactions globally. Considering...

Információk a könyvről

Szerző

Daniel D Prior

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2023

oldal

233

EAN

9783031234088

Enbook ID

42127239

Kiadó

Springer International Publishing AG

Súly

382

Méretek

155 x 235

Teljes leírás

Business to business (B2B) transactions account for 60-70% of all transactions globally. Considering this, many supplier firms aspire to create high levels of customer engagement, and this involves identifying various ways to improve customer experience. In fact, companies such as Google, Amazon, Microsoft, and others now employ professionals in customer engagement roles and dedicate entire corporate divisions to ensure seamless customer engagement. Creating high customer engagement is challenging without a cohesive, strategic approach - particularly in B2B markets. This textbook introduces students to customer engagement strategy in B2B markets, the foundation of which is customer engagement capability. Companies must develop and implement four sub-capabilities - customer journey management, customer relationship management, customer communications and data analytics and insight to succeed. With a myriad of case studies, discussion questions and prompts for further reading, the textbook translates theory into practice and serves as a useful foundation for executive courses as well as fundamental reading for masters-level specialist courses in customer engagement, marketing, sales, and strategy. In addition, practitioners in supplier firms will also be able to use to build their customer engagement capability.

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B2B Customer Engagement Strategy

An Introduction to Managing Customer Experience

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Teljes leírás

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Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták