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Könyv Becoming a Global Audience Vamsee Juluri

Becoming a Global Audience

Longing and Belonging in Indian Music Television

Szerző: Vamsee Juluri
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: Peter Lang Publishing Inc
Elérhetőség: Kiadói készleten rendelésre
Küldés 17-27 napon belül
12 245 Ft
What does globalization mean for the television audience? Becoming a Global Audience examines concer...

Információk a könyvről

Szerző
Vamsee Juluri
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2003
oldal
155
EAN
9780820455792
ISBN
9780820455792
Enbook ID
10019207
Kiadó
Peter Lang Publishing Inc
Súly
246
Méretek
260 x 156 x 10

Teljes leírás

What does globalization mean for the television audience? Becoming a Global Audience examines concerns of cultural imperialism in relation to the actual experience of television reception in a postcolonial context. The rise of satellite television in India in the context of economic liberalization in 1991 has been marked by the localization of global music television networks like MTV and Channel V. This book argues, however, that this «Indianization» is no cause for celebration. Using in-depth interviews with Indian music television viewers and theoretical approaches drawn from political-economic, cultural, and postcolonial studies, it argues instead that the reception of «Top Ten» shows and nationalistic music videos is part of a profound reordering and appropriation of common sense under the changing social relations of globalization.

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