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Könyv Behavioral Issues in Consumer Democracy Dr. Srividya Nadindla

Behavioral Issues in Consumer Democracy

Consumer Behaviour

Szerző: Dr. Srividya Nadindla
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: Grin Verlag
Elérhetőség: Beszállítói készleten
Küldés 5-8 napon belül
6 042 Ft
Research Paper from the year 2008 in the subject Communications - Public Relations, Advertising, Mar...

Információk a könyvről

Szerző
Dr. Srividya Nadindla
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2011
oldal
40
EAN
9783656082972
ISBN
3656082979
Enbook ID
01671809
Kiadó
Grin Verlag
Súly
113
Méretek
148 x 5 x 5

Teljes leírás

Research Paper from the year 2008 in the subject Communications - Public Relations, Advertising, Marketing, printed single-sided, grade: none, Dr. M.G.R. University, course: Ph. D, language: English, abstract: The current trend has been changing and it is becoming quite difficult to become and sustain as leader in the market. Mostly it is there in the hands of consumers to choose and make market leaders in that particular industry. The consumers are becoming very choosy and take a hell lot of things into consideration before buying a product from the market. The retailing sector is booming now and even the consumers are also seeking more information while purchasing. The malls and big shopping centers are becoming crowded and people are willing to do the window shopping before purchasing. There are several other behavioral issues relating to the consumer buying behavior. Infact, it is increasingly becoming difficult to turn consumers into customers. Previously the aim of marketing is to meet and satisfy target customer s needs and wants. But now it is much more beyond that. It is customer delighting now. At the same time, the marketers also facing tough competition and they need to face many challenges yet. Understanding consumer behavior and knowing customers are never simple. Establishing brand loyalty is increasingly becoming difficult. The customers at any time can go for other brands for any reason. This paper highlights various issues or aspects that a consumer takes care during purchasing activity.This paper deals with how consumers are choosing their brands and how intensive they are during pre purchase system. This paper was also based on the research work done.

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