Könyv Behind Ethical Consumption Gianluigi Guido

Behind Ethical Consumption

Purchasing motives and marketing strategies for organic food products, non-GMOs, bio-fuels

Szerző: Gianluigi Guido
Nyelv: Angol
Kötés: Puha kötésű
Elérhetőség: Kiadói készleten rendelésre
Küldés 17-27 napon belül
30 104 Ft
This book presents five related studies, each dealing with the issue of the motivations behind ethic...

Információk a könyvről

Szerző
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2009
oldal
183
EAN
9783034300957
ISBN
9783034300957
Enbook ID
10019229
Súly
292
Méretek
305 x 153 x 13

Teljes leírás

This book presents five related studies, each dealing with the issue of the motivations behind ethical choices of consumption and discussing their implications on marketing strategy. The fields of investigation range from organic food to genetically modified products, from bio-fuels to new low-emission transport technologies, the consumption of each of which has by its very nature a recognized ethical validity. On these themes, this volume offers a European point of view and, in particular, an Italian one, either extending studies undertaken in various countries, or proposing new and original lines of research into the antecedents of purchase intentions that have never before been explored.

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