Könyv Beyond Consumer Marketing J. S. Panwar

Beyond Consumer Marketing

Sectoral Marketing and Emerging Trends

Szerző: J. S. Panwar
Nyelv: Angol
Kötés: Puha kötésű
Elérhetőség: Beszállítói készleten
Küldés 14-20 napon belül
8 242 Ft
Consumer marketing, aimed primarily at the urban middle-classes, has dominated the imagination of ma...

Információk a könyvről

Szerző
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2004
oldal
508
EAN
9780761932581
ISBN
0761932585
Enbook ID
04684685
Súly
560
Méretek
139 x 215 x 23

Teljes leírás

Consumer marketing, aimed primarily at the urban middle-classes, has dominated the imagination of marketing strategists in India. However, in the race to capture the consumer sector, some of the crucial and upcoming sectors of the Indian economy, which are gathering considerable momentum after economic liberalization, have escaped a close and rigorous examination. Beyond Consumer Marketing presents a holistic and comprehensive analysis of some these emerging sectors of the Indian economy. It begins with an overview of the present marketing situation in various sectors of the Indian economy. J S Panwar then provides a detailed, micro-level discussion of a variety of key areas including: - Agricultural and rural marketing - Services marketing -Non-profit and social marketing - Time-based competition - E-commerce in marketing - Packaging and branding - Retailing -Consumer rights and environment protection

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