Beyond Cravings

Name: Beyond Cravings
Brand: LAP Lambert Academic Publishing
SKU: 9783659266249
Price: 64608 HUF
Availability: InStock

Gender and Class Desires In Chocolate Marketing

Szerző: Jamal Fahim

Nyelv:

Kötés: Puha kötésű

Kiadó: LAP Lambert Academic Publishing

Elérhetőség: Beszállítói készleten

Küldés 5-8 napon belül

64 608 Ft

Of the many comfort foods available, chocolate is identified as being the most craved, tellingly exp...

Információk a könyvről

Szerző

Jamal Fahim

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2012

oldal

EAN

9783659266249

Enbook ID

06935609

Kiadó

LAP Lambert Academic Publishing

Súly

Méretek

150 x 220 x 3

Teljes leírás

Of the many comfort foods available, chocolate is identified as being the most craved, tellingly expressed by the coinage of such terms as chocolate addiction or chocoholic. It has become a fetishized commodity in the United States that people associate with reward, comfort, luxury and sensuality. Chocolate consumption is an appropriately ambiguous phrase for it may refer to either the purchasing or the eating of chocolate. The unresolved tension of this ambiguity draws forth the latent connotation of consumption where both meanings are combined consumption is the act by which a consumer merges with a commodity. It is this deeper significance and its close relationship to the Marxist phenomenon of fetishism that I will explore. This paper seeks to answer the question, How is chocolate an example of a fetishized commodity in 21st century U.S. society? My study will touch upon the overall structural and supportive role of fetishism within the capitalist system, but primarily aims to clarify the exact mechanism by which the consumer class is successfully manipulated by it.

Érdekelheti

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták

Leggyakrabban keresett

Categories

Authors

Publishers

Termékek

Termékek

Leggyakrabban keresett

Categories

Authors

Publishers

Termékek

Termékek

Beyond Cravings

Gender and Class Desires In Chocolate Marketing

Információk a könyvről

Teljes leírás

Érdekelheti

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták