Big Data, Big Innovation - Enabling Competitive Differentiation through Business Analytics

Szerző: Evan Stubbs

Nyelv:

Kötés: Kemény kötésű

Kiadó: John Wiley & Sons Inc

Elérhetőség: Beszállítói készleten

Küldés 9-15 napon belül

17 028 Ft

A practical guide to leveraging your data to spur innovation and growth Your business generates rea...

Információk a könyvről

Szerző

Evan Stubbs

Nyelv

Angol

Kötés

Könyv - Kemény kötésű

Kiadva

2014

oldal

256

EAN

9781118724644

ISBN

111872464X

Enbook ID

02608056

Kiadó

John Wiley & Sons Inc

Súly

448

Méretek

229 x 163 x 23

Teljes leírás

A practical guide to leveraging your data to spur innovation and growth Your business generates reams of data, but what do you do with it? Reporting is only the beginning. Your data holds the key to innovation and growth - you just need the proper analytics. In Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics , author Evan Stubbs explores the potential gold hiding in your un-mined data. As Chief Analytics Officer for SAS Australia/New Zealand, Stubbs brings an industry insider's perspective to guide you through pattern recognition, analysis, and implementation. Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics details a groundbreaking approach to ensuring your company's upward trajectory. Use this guide to leverage your customer information, financial reports, performance metrics, and more to build a rock-solid foundation for future growth. Build an effective analytics team, and empower them with the right tools Learn how big data drives both evolutionary and revolutionary innovation, and who should be responsible Identify data collection and analysis opportunities and implement action plans Design the platform that suits your company's current and future needs Quantify performance with statistics, programming, and research for a more complete picture of operations Effective management means combining data, people, and analytics to create a synergistic force for innovation and growth. If you want your company to move forward with confidence, Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics can show you how to use what you already have and acquire what you need to succeed.

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Big Data, Big Innovation - Enabling Competitive Differentiation through Business Analytics

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