Birkenstock: The Evolution of a Universal Purpose and Zeitgeist Brand

Name: Birkenstock: The Evolution of a Universal Purpose and Zeitgeist Brand
Brand: Prestel
SKU: 9783791393322
Price: 17960 HUF
Availability: InStock

Szerző: Andrea H. Schneider-Braunberger

Nyelv:

Kötés: Kemény kötésű

Kiadó: Prestel

Elérhetőség: Beszállítói készleten alacsony példányszámban

Küldés 11-15 napon belül

17 960 Ft

The remarkable history of a shoemaking dynasty, which dates back to 1774. The remarkable story of a...

Információk a könyvről

Szerző

Andrea H. Schneider-Braunberger

Nyelv

Angol

Kötés

Könyv - Kemény kötésű

Kiadva

2024

oldal

464

EAN

9783791393322

Enbook ID

45752235

Kiadó

Prestel

Súly

750

Méretek

150 x 227

Teljes leírás

The remarkable history of a shoemaking dynasty, which dates back to 1774. The remarkable story of a shoemaking dynasty that goes back to 1774 in the Hessian province, leads via an orthopaedic shoemaker's workshop in Frankfurt to the manufacture of the brand core, the footbed, and finally to the industrial production of a "German export hit" for millions of brand lovers around the globe. This book not only sheds light on the zeitgeist phenomenon that is BIRKENSTOCK but also provides an insight into the entrepreneurial energy behind the brand, which ultimately catapulted it into the league of global lifestyle brands. From a scientific perspective, the authors trace BIRKENSTOCK’s arrival in key sales markets and describe the cultural exchange that took place there. Special topics interspersed through the book round off the understanding of the industrial and contemporary historical context. This book is a profound, varied, and knowledgeable account of 250 years of history; coinciding with the 250th anniversary of the shoemaking tradition, it opens up a new perspective on a brand whose perception has often been characterized by cliche´s, prejudice, and misconceptions.

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Birkenstock: The Evolution of a Universal Purpose and Zeitgeist Brand

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