Blue Ocean Shift
Szerző:
W. Chan Kim, Renee Mauborgne
Blue Ocean Shift is the essential follow-up to the classic 3.5-million-copy global bestseller Blue O...
Blue Ocean Shift is the essential follow-up to the classic 3.5-million-copy global bestseller Blue Ocean Strategy, showing managers step by step how they can move their organizations from the red ocean (crowded with competition) to the blue ocean (uncontested market space).