Boundary Spanning Elements and the Marketing Function in Organizations

Name: Boundary Spanning Elements and the Marketing Function in Organizations
Brand: Springer International Publishing AG
SKU: 9783319134390
Price: 19234 HUF
Availability: InStock

Concepts and Empirical Studies

Szerző: Sunil Sahadev, Keyoor Purani, Neeru Malhotra

Nyelv:

Kötés: Kemény kötésű

Kiadó: Springer International Publishing AG

Elérhetőség: Beszállítói készleten

Küldés 10-13 napon belül

19 234 Ft

This book presents current research on boundary spanning elements. The editors bring together extant...

Információk a könyvről

Szerző

Sunil Sahadev, Keyoor Purani, Neeru Malhotra

Nyelv

Angol

Kötés

Könyv - Kemény kötésű

Kiadva

2015

oldal

173

EAN

9783319134390

ISBN

3319134396

Enbook ID

09038582

Kiadó

Springer International Publishing AG

Súly

414

Méretek

442 x 245 x 16

Teljes leírás

This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales management etc. and this monograph aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective. Each chapter in the book deals with an important research theme and synthesizes studies in relation to boundary spanning elements.

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Leggyakrabban keresett

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Boundary Spanning Elements and the Marketing Function in Organizations

Concepts and Empirical Studies

Információk a könyvről

Teljes leírás

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