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Könyv Brand Bible Debbie Millman

Brand Bible

Szerző: Debbie Millman
Nyelv: Angol
Kötés: Kemény kötésű
Kiadó: Rockport
Elérhetőség: 50 % esély
Keressük az egész világon
19 082 Ft
"Brand Bible" is a comprehensive resource on brand design fundamentals. It looks at the influences o...

Információk a könyvről

Szerző
Debbie Millman
Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2012
oldal
312
EAN
9781592537266
ISBN
159253726X
Enbook ID
04433411
Kiadó
Rockport
Súly
1055
Méretek
243 x 241 x 24

Teljes leírás

"Brand Bible" is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more.

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