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Könyv Brand Management Michael Beverland

Brand Management

Co-creating Meaningful Brands

Szerző: Michael Beverland, Pinar Cankurtaran
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: SAGE Publications Ltd
Elérhetőség: Beszállítói készleten
Küldés 5-8 napon belül
23 866 Ft
This popular textbook introduces students to contemporary brand management and innovation with a foc...

Információk a könyvről

Szerző
Michael Beverland, Pinar Cankurtaran
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2024
oldal
400
EAN
9781529616972
Enbook ID
44319730
Kiadó
SAGE Publications Ltd
Súly
860
Méretek
186 x 232

Teljes leírás

This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.

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