Brand Now: How to Stand Out in a Crowded, Distracted World

Name: Brand Now: How to Stand Out in a Crowded, Distracted World
Brand: HARPERCOLLINS LEADERSHIP
SKU: 9781400242719
Price: 6629 HUF
Availability: InStock

Szerző: Nick Westergaard

Nyelv:

Kötés: Puha kötésű

Kiadó: HARPERCOLLINS LEADERSHIP

Elérhetőség: Beszállítói készleten

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Capture their attention, and keep it. Learn how to stand out in a crowded and distracted world.With...

Információk a könyvről

Szerző

Nick Westergaard

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2022

oldal

240

EAN

9781400242719

ISBN

1400242711

Enbook ID

39264075

Kiadó

HARPERCOLLINS LEADERSHIP

Súly

259

Méretek

155 x 228 x 15

Teljes leírás

Capture their attention, and keep it. Learn how to stand out in a crowded and distracted world.

With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone aren't effective. And you can't just produce content and connect on every social network. To stand out today, you need to start with your brand.

Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by digital strategist and author Nick Westergaard, this book explains how to build brands that resonate both online and off. The book helps you:

Create a brand with meaning
Reinforce it with the right touchpoints
Hone your brand's unique story
Share it through engaging content
Cultivate a sense of community
Craft a coherent experience
Stand out with simplicity and transparency

The world may be growing louder, but with Brand Now's big ideas and practical toolbox, you can break through the noise-and win a place in the hearts and minds of your customers.

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Brand Now: How to Stand Out in a Crowded, Distracted World

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