Könyv Branded Conservatives COSGROVE

Branded Conservatives

Szerző: COSGROVE
Nyelv: Angol
Kötés: Puha kötésű
Elérhetőség: Beszállítói készleten
Küldés 5-8 napon belül
16 553 Ft
This book argues that Conservatism has made good use of branding in its move from the fringes to the...

Információk a könyvről

Szerző
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2007
oldal
364
EAN
9780820474656
ISBN
9780820474656
Enbook ID
01209293
Súly
506
Méretek
229 x 154 x 20

Teljes leírás

This book argues that Conservatism has made good use of branding in its move from the fringes to the center of American political life. Conservatives have built a unique brand around their candidates, their movement, and their issues that has facilitated their ability to win elections and implement public policies. Branding has been one of the major tools through which Conservatives have built an enduring movement over the last several decades and a tool through which their movement has become very resilient. This book is ideal for use in classes on American politics, campaigns and elections, media and politics, political marketing, and consumer marketing.

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