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Könyv Branding Edge Natasha Koprivica

Branding Edge

Szerző: Natasha Koprivica
Nyelv: Angol
Kötés: Kemény kötésű
Kiadó: Golden Ratio Media
Elérhetőség: Beszállítói készleten
Küldés 10-18 napon belül
10 986 Ft
In asset management, performance is expected. Trust is not.Branding Edge explains why many highly ca...

Információk a könyvről

Szerző
Natasha Koprivica
Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2026
oldal
214
EAN
9798256025540
Enbook ID
53224547
Kiadó
Golden Ratio Media
Súly
458
Méretek
152 x 229 x 13

Teljes leírás

In asset management, performance is expected. Trust is not.

Branding Edge explains why many highly capable investment managers fail to differentiate themselves with institutional allocators and why others succeed. Drawing on decades of global capital-raising experience, the book re-frames branding as a core discipline of credibility, not a marketing exercise.

Moving beyond decks, slogans, and performance narratives, Branding Edge focuses on what sophisticated allocators actually evaluate: clarity of purpose, disciplined positioning, and consistency between strategy and communication. It shows why so many managers sound interchangeable-and how the most credible firms establish conviction, coherence, and trust over time.