Könyv Brands and Brand Management Barbara Loken

Brands and Brand Management

Nyelv: Angol
Kötés: Kemény kötésű
Elérhetőség: 50 % esély
Keressük az egész világon
75 383 Ft
Very few books exist that meaningfully integrate the rich and vast body of scientific research and t...

Információk a könyvről

Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2009
oldal
344
EAN
9781841697598
ISBN
9781841697598
Enbook ID
06589212
Súly
590
Méretek
164 x 231 x 23

Teljes leírás

Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both traditional and contemporary topics in branding. This book accomplishes that task, with contributions from leading experts in the science of branding, national and international.  The book should appeal to all students, faculty, and marketing professionals with an interest in research findings about brands, and an interest in deepening their understanding of how consumers view brands.

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