Brazil on the Screen

Name: Brazil on the Screen
Brand: VDM Verlag
SKU: 9783639361025
Price: 21126 HUF
Availability: InStock

A Study on Cultural Stereotypes, Hegemony, and Global Communication Flows

Szerző: Andreza André da Rocha

Nyelv:

Kötés: Puha kötésű

Kiadó: VDM Verlag

Elérhetőség: Kiadói készleten rendelésre

Küldés 17-27 napon belül

21 126 Ft

Media play an increasingly important role in modern societies, serving as a window to the world for...

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Szerző

Andreza André da Rocha

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2011

oldal

132

EAN

9783639361025

ISBN

3639361024

Enbook ID

06843001

Kiadó

VDM Verlag

Súly

204

Méretek

152 x 229 x 8

Teljes leírás

Media play an increasingly important role in modern societies, serving as a window to the world for a large number of people. However, since a few media oligopolies from developed countries control the global market, not all countries are able to make their voices heard in the global media arena. Media concentration is an expression of cultural imperialism and results in cultural standardization and the perpetuation of stereotypes. Brazil is used as an example to illustrate this assertion. Since just a few Brazilian films and media products reach large international audiences, people form their image of the country based on images transmitted by developed countries like the United States. In order to identify the most common Brazilian stereotypes on the screen, eleven films are analysed. The implications of imbalances in the international communication flow and UNESCO's efforts to promote a more balanced flow are discussed to emphasize the importance of media representation for developing countries and the necessity to protect and promote cultural diversity.

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Brazil on the Screen

A Study on Cultural Stereotypes, Hegemony, and Global Communication Flows

Információk a könyvről

Teljes leírás

Érdekelheti

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták