Broadcast Television

Name: Broadcast Television
Brand: Peter Lang Publishing Inc
SKU: 9780820488363
Price: 30437 HUF
Availability: InStock

A Complete Guide to the Industry

Szerző: Walter McDowell

Nyelv:

Kötés: Kemény kötésű

Kiadó: Peter Lang Publishing Inc

Elérhetőség: Beszállítói készleten

Küldés 10-13 napon belül

30 437 Ft

From unraveling the confusion surrounding digital TV to revealing the inner workings of Nielsen rati...

Információk a könyvről

Szerző

Walter McDowell

Nyelv

Angol

Kötés

Könyv - Kemény kötésű

Kiadva

2006

oldal

163

EAN

9780820488363

ISBN

9780820488363

Enbook ID

10019538

Kiadó

Peter Lang Publishing Inc

Súly

462

Méretek

236 x 159 x 16

Teljes leírás

From unraveling the confusion surrounding digital TV to revealing the inner workings of Nielsen ratings Broadcast Television: A Complete Guide to the Industry takes an impartial and in-depth look at the business of commercial television. Unlike many books addressing this topic, the purpose of this primer is not to support a partisan opinion about what is right or wrong with television but rather to provide objective information from which the reader can make his or her own judgments. To that end the organization and presentation style is also unique in that the industry is explained as a dynamic and interdependent system of technology, economics, and regulation. This systems approach to learning helps the reader understand better the interwoven parts of television business. As a concise and highly focused overview of the business of commercial television, Broadcast Television: A Complete Guide to the Industry can serve as a stand-alone text or as a supplement to other course readings addressing an array of topics involving television today.

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Broadcast Television

A Complete Guide to the Industry

Információk a könyvről

Teljes leírás

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Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták