Building a Market

Name: Building a Market
Brand: The University of Chicago Press
SKU: 9780226317663
Price: 22753 HUF
Availability: InStock

The Rise of the Home Improvement Industry, 1914-1960

Szerző: Richard Harris

Nyelv:

Kötés: Kemény kötésű

Kiadó: The University of Chicago Press

Elérhetőség: Beszállítói készleten alacsony példányszámban

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Each year, North Americans spend as much money fixing up their homes as they do buying new ones. Thi...

Információk a könyvről

Szerző

Richard Harris

Nyelv

Angol

Kötés

Könyv - Kemény kötésű

Kiadva

2012

oldal

472

EAN

9780226317663

ISBN

0226317668

Enbook ID

04545644

Kiadó

The University of Chicago Press

Súly

780

Méretek

164 x 241 x 45

Teljes leírás

Each year, North Americans spend as much money fixing up their homes as they do buying new ones. This obsession with improving our dwellings has given rise to a multibillion-dollar industry that includes countless books, consumer magazines, a cable television network, and thousands of home improvement stores. "Building a Market" charts the rise of the home improvement industry in the United States and Canada from the end of World War I into the late 1950s. Drawing on the insights of business, social, and urban historians, and making use of a wide range of documentary sources, Richard Harris shows how the middle-class preference for home ownership first emerged in the 1920s - and how manufacturers, retailers, and the federal government combined to establish the massive home improvement market and a pervasive culture of Do-It-Yourself. Deeply insightful, "Building a Market" is the carefully crafted history of the emergence and evolution of a home improvement revolution that changed not just American culture but the American landscape as well.

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Building a Market

The Rise of the Home Improvement Industry, 1914-1960

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Teljes leírás

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Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták